Marketing stories - Page 5
Trust as a measurable asset for CMOs in the age of AI
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
EE & Samsung offer free AI masterclasses with perks
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cx
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martech
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personalisation
EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.
Slow retail websites risk billions in lost UK sales
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digital transformation
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cx
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martech
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
Pattern appoints David Jennison to lead European growth
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Adobe chief Shantanu Narayen to step down amid AI shift
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
The Golden Triangle of marketing in the AI era
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Komerz buys Glassbox in deal valuing firm at USD $330m
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cx
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martech
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commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
AI agents tipped to reshape enterprise eCommerce by 2027
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digital transformation
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martech
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commerce systems
AI agents set to shape a fifth of online orders by 2027 as enterprises ramp up spend and integration on “agentic commerce” platforms.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
PixVerse hits unicorn status with record AI video round
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
BrightEdge unveils AI tools to track search visibility
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Pixel Kicks revamps Moss Side youth charity website
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digital transformation
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martech
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e-commerce
Manchester agency Pixel Kicks has delivered a pro bono overhaul of Hideaway Youth Project's website, boosting the Moss Side charity's reach.
Canva unveils Magic Layers to turn flat images editable
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uc
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erp
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genai
Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.
Europe embraces AI but bristles at low‑quality content
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cx
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martech
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commerce systems
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
monday.com opens workspace doors to external AI agents
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crm
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devops
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hcm
monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.
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AI ambition outpaces readiness for smaller businesses
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
IBM warns AI & quantum threats will reshape cybercrime
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
Auxia hits 100bn AI decisions as enterprises scale up
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saas
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devops
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data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Food & drink brands double down on influencers for 2026
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martech
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partner programmes
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cdp
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.