Marketing stories - Page 3

CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.

Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.

Fasthosts says UK SMEs may be paying for nearly 40% of their software they never use, with AI agents emerging as a possible fix.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.

CEEK names Caroline Mercurio as first Chief Operating Officer as London agency, up 50% in 2025, strengthens leadership amid AI shift.

Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

Aquablue opens Morristown headquarters as Chief Executive Officer Chris Marino hails expansion after workforce growth of more than 40%.

Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.

TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.

THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.