Marketing stories - Page 4

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

Black in Fintech unveils a new speaker index for Black professionals and installs a five-strong advisory board to drive sector-wide change.

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

Tech Educators secures Ofsted's 'Strong standard' for inclusion, boosting its role in tackling the UK's worsening digital skills gap.

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.