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Marketing stories

From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • Today
Yodel Mobile appoints AI Innovation & ASO director
Data Analytics

Yodel Mobile appoints AI Innovation & ASO director

App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.

By Sofiah Nichole Salivio • 4 min read • Today
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Marketing stories

Klaviyo expands Anthropic link for marketing workflows
Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • 3 days ago
WARC report flags shift to outcomes & AI measurement
Artificial Intelligence

WARC report flags shift to outcomes & AI measurement

Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.

By Mark Tarre • 4 min read • 3 days ago
Gigs makes APAC splash with promising ShopBack partnership
Fintech

Gigs makes APAC splash with promising ShopBack partnership

ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.

By David Shilovsky • 3 min read • Last week
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Marketing stories

Bossit launches Start-up Navigator for NZ small firms
Fintech

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • Today
Intersection opens OOH ad network to AI booking tools
Digital Signage

Intersection opens OOH ad network to AI booking tools

Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.

By Sean Mitchell • 3 min read • Today
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • Yesterday
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • Yesterday
Semify launches AI optimisation service for agencies
Digital Transformation

Semify launches AI optimisation service for agencies

Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Decile's Luma turns analytics into audiences in minutes
Personalisation

Decile's Luma turns analytics into audiences in minutes

Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.

By Sofiah Nichole Salivio • 3 min read • Yesterday
Indian tech leaders call for resilient AI & marketing
Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • 3 days ago
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Last week
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Last week
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last week