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Immersive technology Stories

UK Stories

Immersive technology stories

THG Studios invests in virtual production to boost creativity
Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025
Coventry & Warwickshire offer GBP £4.35m for innovation
Unified Communications

Coventry & Warwickshire offer GBP £4.35m for innovation

Coventry and Warwickshire are offering GBP £4.35 million in funding to boost innovation and business growth in the local Immersive and Creative technology sector.

By Melania Watson • 3 min read • Tue, 19th Nov 2024

Global Stories

Immersive technology stories

Blippar buys Plattar to boost regional AR commerce push
Digital Transformation

Blippar buys Plattar to boost regional AR commerce push

Blippar has bought Australian AR specialist Plattar to deepen its regional footprint and accelerate sector-focused AR commerce products.

By Sean Mitchell • 3 min read • Thu, 12th Mar 2026
Holograms bring life-saving breast cancer advice to Ghana
Health Technologies

Holograms bring life-saving breast cancer advice to Ghana

Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.

By Joanne Stanway • 3 min read • Thu, 5th Mar 2026
AI reshapes cyber threats as experts warn on automation
Malware

AI reshapes cyber threats as experts warn on automation

AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Furniture retailers see 3D & AR overtaking traditional photos
Customer Experience

Furniture retailers see 3D & AR overtaking traditional photos

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

By Jed Nykolle Harme • 3 min read • Thu, 30th Oct 2025
Businesses chase AV innovation but struggle with old systems
Network Infrastructure

Businesses chase AV innovation but struggle with old systems

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

By Jed Nykolle Harme • 3 min read • Wed, 6th Aug 2025
Apple launches visionOS 26 update with new spatial features
Marketing Technologies

Apple launches visionOS 26 update with new spatial features

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

By Melania Watson • 3 min read • Tue, 10th Jun 2025
UK Digital Twin Centre targets GBP £62 million boost
Digital Transformation

UK Digital Twin Centre targets GBP £62 million boost

The UK Digital Twin Centre has opened in Belfast, aiming to boost the UK economy by GBP £62 million over ten years through cutting-edge digital twin technology.

By Kaleah Salmon • 4 min read • Thu, 8th May 2025
Immersive launches live AppSec exercises to boost secure coding
Application Security

Immersive launches live AppSec exercises to boost secure coding

Immersive has launched AppSec Range Exercises, a live training tool to boost secure coding and improve application security in development teams.

By Catherine Knowles • 3 min read • Wed, 7th May 2025
Retailers boost performance with personalisation & new tech
Digital Transformation

Retailers boost performance with personalisation & new tech

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025
Smartvisit app to redefine visitor engagement in tourism
Digital Transformation

Smartvisit app to redefine visitor engagement in tourism

Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.

By Catherine Knowles • 2 min read • Thu, 20th Mar 2025

Stories from Other Regions

Immersive technology stories

Vection secures AUD $4 million Italian enterprise tech deal
Data Analytics

Vection secures AUD $4 million Italian enterprise tech deal

Vection Technologies secures AUD $4 million deal with Omniacom Group to deploy AI-powered XR tech across Italian enterprise sectors over three years.

By Melania Watson • 3 min read • Mon, 7th Jul 2025
Sony brings climate change education to PlayStation 5 & VR2
Gaming

Sony brings climate change education to PlayStation 5 & VR2

Sony launches Climate Station, a free PlayStation 5 and VR2 app using interactive data to educate users on climate change and future scenarios.

By Kaleah Salmon • 4 min read • Fri, 20th Jun 2025
AutoVRse launches VR campaign for workplace safety training
Risk & Compliance

AutoVRse launches VR campaign for workplace safety training

AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Proto Hologram explores AI holograms for deaf access
EduTech

Proto Hologram explores AI holograms for deaf access

Brittany Barry from Proto Hologram will showcase how volumetric displays can enhance sign language understanding at California State University Northridge's conference.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Auckland's Spark Game Arena Live dazzles with NZD $240K tourney
Gaming

Auckland's Spark Game Arena Live dazzles with NZD $240K tourney

Auckland's Spark Game Arena Live attracted thousands this weekend, featuring a NZD $240,000 Fortnite tournament and an innovative gaming experience.

By Catherine Knowles • 4 min read • Wed, 11th Sep 2024