EMEA stories
Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.
Seven in 10 retailers expect growth next year even as labour costs and supply chain disruption push technology investment up the agenda.
Enterprises in India and beyond stand to gain a single vendor for AI infrastructure and software as the firms target GCC demand and global expansion.
Growth in managed service provider demand lifted revenue 4% at NAKIVO, as the backup software group added customers in 190 countries and territories.
The move gives the cyber risk provider closer access to EMEA customers as demand rises for better oversight of supplier vulnerabilities.
Most businesses are now using generative AI in the cloud, but three-quarters say they lack the skills to control rising costs and complexity.
Insurers and brokers may find it easier to assess SME cyber exposure after KYND expanded its risk platform into 15 local languages.
Enterprises are putting greater weight on fraud controls and identity checks as AI-driven customer messaging becomes central to CPaaS buying decisions.
The deal gives Vertesia a wider route into German and Central European enterprise accounts as AI vendors lean on local service partners for sales.
Broader security platforms are gaining favour as UK and Irish customers seek simpler compliance and AI governance tools.
The wider tie-up will give resellers and managed service providers a broader security portfolio as AI and compliance demands intensify.
AI data centres in EMEA are getting a smaller-footprint cooling option as Vertiv rolls out kit designed to ease pressure on cramped facilities.
The hire bolsters Cato's push to widen partner-led sales across EMEA as businesses increasingly seek outside help with AI security and governance.
Higher-margin software and services lifted Westcon-Comstor's FY26 sales and profit, with recurring revenue now making up 68% of gross sales.
The move gives the legal AI group a base in three major regional markets as demand rises from firms handling cross-border work.
DocuWare's EMEA and APAC sales VP says UK channel businesses are failing customers by focusing on products rather than outcomes.
Partners across EMEA can now resell bundled SASE services as Westcon-Comstor seeks to cut deployment risk and speed up cloud security sales.
Ransomware fears and soaring AI data volumes are driving demand for Wasabi's new partner tools, aimed at faster recovery across EMEA.
Demand for immutable backup storage lifted bookings 118% as European customers sought on-premises control to meet sovereignty and ransomware risks.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
