XYZ Reality hires Operations & Finance Chiefs to scale

XYZ Reality has appointed Bruno P.S. Rocha as Chief Operating Officer and Soroosh Keshtgar as Chief Financial Officer as it expands work with hyperscale data centres and other mission-critical construction projects.

The company said the appointments strengthen its executive leadership team as it plans further international growth and prepares for larger projects. XYZ Reality said adoption of its construction delivery platform has increased in mission-critical environments, where project owners seek tighter control over cost, schedule and risk.

Rocha will take responsibility for day-to-day operations. The company said he will focus on execution across markets and improving operational consistency as delivery scales. The role also includes work on the company's operating model and involvement in fundraising plans.

Operations Focus

XYZ Reality said Rocha has worked in engineering-led and robotics organisations. He previously served as Head of Hiring for Engineering at Palantir and later as Chief Operating Officer at Gecko Robotics. The company described his experience as spanning data-driven technology and field operations.

XYZ Reality sells a construction delivery platform. It uses real-time project controls and augmented reality to compare what teams plan to build with what is built on site. The product targets mission-critical programmes where contractors and owners manage high volumes of changes and tight tolerances.

David Mitchell, Founder & CEO of XYZ Reality, said: "As we scale the business, it's critical that we strengthen our leadership team alongside the customer base and technology. Bruno and Soroosh bring the experience, perspective, and operational discipline we need to support increasingly complex projects and build a resilient company for long-term growth."

Finance Lead

Keshtgar will lead finance and oversee financial systems and reporting as XYZ Reality expands, the company said. It positioned the appointment around financial processes and transparency as the business takes on larger, more complex work and plans international expansion.

Keshtgar started his career in aerospace engineering, according to the company. He later qualified as a chartered accountant at PwC. He has since held senior finance roles at fast-growing companies and has worked on periods of rapid expansion, organisational change and complex transactions, XYZ Reality said.

The company said Keshtgar will focus on financial foundations. It described this as systems, processes and transparency for decision-making and investment planning. It also linked the role to the requirements of larger customers with more formal procurement and governance processes.

"As XYZ Reality scales into larger, more complex projects, financial clarity becomes critical. My focus is on building the systems, transparency, and insightthat allow the business to make confident, data-informed decisions, supporting customers, investors, and the wider team as we grow," said Keshtgar.

Market Demand

XYZ Reality tied the senior hires to demand from hyperscale data centres and mission-critical infrastructure. The company said those customers increasingly seek delivery certainty as project sizes rise and programmes expand across multiple sites.

Construction technology vendors have targeted data centre builds as operators add capacity and contractors face labour shortages, higher input costs and tighter timelines. Owners have also pushed for more consistent reporting across sites and for tools that reduce rework, which remains a major cost in complex projects.

"XYZ Reality is at a real inflection point. The technology is proven and the momentum is clear; now it's about building a company that can scale well beyond a single product or market. This is about solving real problems in construction. With the right people and ambition, there's a genuine opportunity to rethink how construction is delivered end to end," said Rocha.

XYZ Reality said it supports more than USD $20 billion in mission-critical projects. It did not disclose revenue or customer names in its announcement. The company said it expects demand from data centres and other mission-critical infrastructure to remain strong as it scales delivery across markets.