DataCentreNews UK - Specialist news for cloud & data centre decision-makers
United Kingdom

Sports Technology (SportsTech) Stories

UK Stories

Sports Technology (SportsTech) stories

Vercel signs Mercedes-AMG PETRONAS Formula One deal
Software-as-a-Service

Vercel signs Mercedes-AMG PETRONAS Formula One deal

The partnership gives Mercedes-AMG PETRONAS a new digital platforms partner as Formula One teams court technology firms for more than logo space.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Sports Technology (SportsTech) stories

Avery Dennison & Eventshop launch digital fan experiences
Marketing Technologies

Avery Dennison & Eventshop launch digital fan experiences

Fans will be able to unlock content and offers from jerseys, trainers and workwear by tapping NFC labels or scanning QR codes.

By Sofiah Nichole Salivio • 3 min read • Last month
Personalised fan experiences top 2030 World Cup study
Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last month
World Cup drives demand for data centre resilience
Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Last month
Cisco signs network deal with The R&A for golf events
Firewalls

Cisco signs network deal with The R&A for golf events

The deal will give fans and broadcasters at The Open faster connectivity as nearly 1,000 access points are installed across the course.

By Sean Mitchell • 4 min read • Last month
Atos powers Special Olympics USA Games tech services
Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Last month
Cisco & McLaren extend partnership across racing & AI
Unified Communications

Cisco & McLaren extend partnership across racing & AI

The renewed deal will keep Cisco's networking and security tools embedded in McLaren's race operations as the teams push into AI.

By Mark Tarre • 3 min read • Last month
Infobip launches PitchMate AI agent for football fans
Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Capgemini launches AI fan platform for Tour de France
Data Analytics

Capgemini launches AI fan platform for Tour de France

Fans can now follow the Tour de France through tailored race narratives and 3D tracking, aiming to make cycling easier to understand in real time.

By Sean Mitchell • 4 min read • Last month
FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last month

Stories from Other Regions

Sports Technology (SportsTech) stories

Treasure AI signs women's sports deal with Portland clubs
Customer Data Platforms

Treasure AI signs women's sports deal with Portland clubs

The deal gives Portland's women's teams AI tools to target supporters more precisely, as sponsors chase stronger engagement in a growing market.

By Regine Laguilles • 4 min read • Last month
MOVA names Essendon AFLW stars as brand ambassadors
Smart Home

MOVA names Essendon AFLW stars as brand ambassadors

The expanded sponsorship puts Essendon's AFLW programme on more commercial footing as MOVA opens its latest robot vacuum push in Australia.

By Sean Mitchell • 4 min read • Last month
Amazfit launches Australian online store with new wearables
Wearables

Amazfit launches Australian online store with new wearables

Australian shoppers can now buy Amazfit wearables directly, as the brand targets a crowded market with lower-priced health and training tools.

By Sean Mitchell • 5 min read • Last month
Australia's sportstech sector grows to AUD $7.11 billion
Health Technologies

Australia's sportstech sector grows to AUD $7.11 billion

The sector's 16% annual growth is being driven by a handful of larger operators, even as startups struggle to win early domestic customers.

By Karen Joy Bacudo • 4 min read • Last month
The tech behind the wellness boom: how LED science became a business category
Wearables

The tech behind the wellness boom: how LED science became a business category

Expensive recovery studios are turning red light therapy into a mainstream wellness service, as cheap LEDs reshape the market.

By Mark Tarre • 5 min read • Last month
Cisco powers U.S. Open with secure event networking
Unified Communications

Cisco powers U.S. Open with secure event networking

Reliable Wi-Fi and cyber security helped organisers keep broadcasts, ticketing and fan services running at the U.S. Open.

By Mark Tarre • 5 min read • Last month
We'll get up at 4am for the Socceroos, cyber-criminals are counting on it
Data Protection

We'll get up at 4am for the Socceroos, cyber-criminals are counting on it

Public Wi-Fi, reused passwords and distracted fans are leaving travelling Australians open to cyber-attacks during World Cup nights abroad.

By Zac Eller • 5 min read • Last month