Marketing strategy stories
App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.
TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.
Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.