Marketing strategy stories

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

AutoRek's Michelle Earp and Amelia Doyle win top Women in Tech & Data Awards for marketing leadership and diversity and inclusion work.

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.

Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

Four female founders are redefining loyalty, using VIP tiers and experiences to build data-rich communities and drive soaring revenues.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.