Eva Sóley Guðbjörnsdóttir stories

Eva Sóley Guðbjörnsdóttir writes about the human side of fast-growing, technology-heavy industries, with a particular focus on how organisations can adapt their people strategies as rapidly as they adopt new tools and infrastructure. Her work explores what happens when cutting-edge operations still rely on outdated approaches to leadership, culture and talent.

Through her stories, readers can learn how empathy, inclusion and diversity become strategic advantages rather than just values statements, especially in sectors like data centres that sit at the core of AI and cloud growth. Eva examines how leaders can rethink hiring, skills, and workplace design so that innovation in technology is matched by innovation in the way teams are built, supported and developed.