Digital commerce stories

Clarks adds a curated marketplace for third-party sellers as it looks to broaden its online range while keeping tight control of brand experience.

Fime unveils neutral trust layer for AI-driven payments, aiming to verify autonomous purchases, compliance and auditability across networks.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.

Gr4vy unveils Agentic Development Kit to help merchants sell inside ChatGPT and other AI platforms without overhauling their payment systems.

Ecommpay urges eCommerce overhaul as fraud report says current controls miss social engineering, distort competition and leave merchants exposed.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

DeliveryApp becomes Zippd as UK logistics firm touts faster fulfilment and a network-led model that can cut marketplace lead times by up to 40%.

NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.

Norwich agency Quickfire Digital lands Shopify's top partner tier, joining a small UK elite and gaining closer access to platform support.

American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.

Blackpepper turns to Fastly's Next-Gen WAF as online retail traffic surges and attack threats rise across its AWS-driven eCommerce sites.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.

Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.

Parcelhero says eCommerce kept driving UK retail in February, even as monthly sales volumes dipped and geopolitical tensions clouded the outlook.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.