Data Driven stories - Page 3

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

YouLend teams up with Teya to launch flexible cash advances of GBP £1,000-GBP £2 million for more than 30,000 UK SMEs, ahead of EU rollout.

EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Syspro buys Estonia's Evocon to plug real-time shop floor monitoring into its ERP, promising sharper visibility and performance insights.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

MediaVision's AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Willow and BNP Paribas Real Estate link AI with digital twins to turn European buildings into conversational, data-driven assets.

OSINT investigators say data is now both their biggest barrier and opportunity, turning to AI to tame overload and plug critical gaps.

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

Bolt Insight raises GBP £7m led by Pembroke VCT to expand globally and build an AI “assistant chief insights officer” for brands.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.