Customer engagement Stories

UK Stories

Customer engagement stories

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago

Customer Experience

FICO urges UK lenders to use AI in collections for payments

Rising missed card payments are straining UK collections teams, as FICO says AI could help lenders manage cases more efficiently and fairly.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Customer engagement stories

Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Today

Software-as-a-Service

Agoda launches single checkout for hotels, flights

Travellers can now book hotels, flights and activities in one transaction, as online agencies race to keep customers on a single platform.

By Sean Mitchell • 3 min read • Yesterday

Software-as-a-Service

Saviynt names new chiefs to drive AI security push

The identity security group is sharpening its AI pitch after USD $700 million in funding as it expands globally and adds new leadership.

By Mark Tarre • 4 min read • Yesterday

Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday

Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • 3 days ago

Data Analytics

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

By Sean Mitchell • 4 min read • 3 days ago

Data Analytics

iCXeed wins AWS Advanced Tier status in Asia Pacific

The upgrade should help the Australian consultancy win larger contact centre deals as enterprises demand proven AWS expertise and delivery scale.

By Mark Tarre • 4 min read • Last week

Data Protection

Cognizant launches Secure AI Services for enterprises

Enterprises adopting AI in regulated sectors face fresh risks from model tampering and agent misuse, which Cognizant aims to address.

By Mark Tarre • 4 min read • Last week

Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last week

Unified Communications

Twilio launches tools for human & AI conversations

Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last week

Stories from Other Regions

Customer engagement stories

Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • 2 days ago

Digital Transformation

TP AI debt recovery matches human satisfaction in Asia

Banks in Asia are turning to AI collections tools as rising loan stress puts pressure on recovery rates and customer trust.

By Sofiah Nichole Salivio • 3 min read • 3 days ago

Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • 3 days ago