Customer data stories - Page 12
AI is revolutionising retail loyalty with real-time data
Thu, 28th Nov 2024
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
SaaScada predicts transformative shifts in banking by 2025
Fri, 22nd Nov 2024
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fintech
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martech
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cdp
SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.
UK executives face decision challenges due to data delays
Fri, 22nd Nov 2024
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martech
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partner programmes
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cdp
A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.
Netcore Cloud expands collaboration with Google Cloud AI
Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Study shows personalisation key to consumer loyalty in UK
Tue, 19th Nov 2024
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
AI cyberattacks on retailers rise ahead of holiday season
Fri, 25th Oct 2024
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data protection
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martech
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physical security
Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.
Pax8 survey reveals marketplaces boost IT provider growth
Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
Barriers hinder MarTech's role in fostering customer trust
Thu, 17th Oct 2024
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
UK banks struggle to utilise data for timely product launches
Tue, 24th Sep 2024
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martech
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cdp
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customer data
UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.
Salesforce unveils AI-driven Data Cloud innovations to boost CX
Wed, 18th Sep 2024
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Ocado & Zitcha unveil new advertising platform Ocado Ads
Wed, 18th Sep 2024
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK's fastest-growing grocer.
Haystack partners with Google Cloud to enhance intranet search
Wed, 18th Sep 2024
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martech
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cdp
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data privacy
Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.
Salesforce introduces integrated upgrade with Salesforce Foundations
Fri, 6th Sep 2024
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cx
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martech
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cdp
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
AI Appreciation Day and the age of Gen AI
Mon, 15th Jul 2024
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martech
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cdp
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genai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
Figma launches AI-driven tools with strong privacy focus
Wed, 10th Jul 2024
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
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martech
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cdp
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genai
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.
Twilio report underscores AI's vital role in predictive marketing
Wed, 19th Jun 2024
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uc
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martech
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cdp
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.