DataCentreNews UK - Specialist news for cloud & data centre decision-makers

Customer data stories - Page 12

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AI is revolutionising retail loyalty with real-time data

Thu, 28th Nov 2024
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Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
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SaaScada predicts transformative shifts in banking by 2025

Fri, 22nd Nov 2024
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martech
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SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.
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UK executives face decision challenges due to data delays

Fri, 22nd Nov 2024
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martech
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partner programmes
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cdp
A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.
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Netcore Cloud expands collaboration with Google Cloud AI

Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
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Study shows personalisation key to consumer loyalty in UK

Tue, 19th Nov 2024
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
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Reltio & ZoomInfo integrate to boost sales insights

Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
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Unlocking unused customer data: A wake up call for travel and hospitality

Tue, 5th Nov 2024
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A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
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AI cyberattacks on retailers rise ahead of holiday season

Fri, 25th Oct 2024
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data protection
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martech
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physical security
Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.
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Pax8 survey reveals marketplaces boost IT provider growth

Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
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Barriers hinder MarTech's role in fostering customer trust

Thu, 17th Oct 2024
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
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UK banks struggle to utilise data for timely product launches

Tue, 24th Sep 2024
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martech
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cdp
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customer data
UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.
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Salesforce unveils AI-driven Data Cloud innovations to boost CX

Wed, 18th Sep 2024
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
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Ocado & Zitcha unveil new advertising platform Ocado Ads

Wed, 18th Sep 2024
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK's fastest-growing grocer.
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Haystack partners with Google Cloud to enhance intranet search

Wed, 18th Sep 2024
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martech
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cdp
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data privacy
Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.
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Salesforce introduces integrated upgrade with Salesforce Foundations

Fri, 6th Sep 2024
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cx
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martech
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Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
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UK marketers adopt AI for Olympics strategies, study reveals

Thu, 25th Jul 2024
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martech
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
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AI Appreciation Day and the age of Gen AI

Mon, 15th Jul 2024
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martech
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cdp
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genai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
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Figma launches AI-driven tools with strong privacy focus

Wed, 10th Jul 2024
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
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Exclusive: Informatica reveals benefits of CLAIRE GPT

Tue, 25th Jun 2024
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martech
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cdp
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genai
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.
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Twilio report underscores AI's vital role in predictive marketing

Wed, 19th Jun 2024
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Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.