Customer data stories

Backbase unveils AI-native Banking OS to tackle fragmented bank operations and shared customer records, targeting practical AI gains across frontline work.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Bridewell says ICO data privacy complaints climbed across key UK sectors, with finance still top, while retail and manufacturing saw the fastest rise.

Hospitality groups urged to tighten controls as survey finds AI use rises across UK and Ireland, but privacy and regulation fears remain high.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Retailers can cut misdelivery costs and fuel waste by cleaning customer address data, using verification, autocomplete and geocoding tools.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Anthropic's Mythos spots corporate network attacks in hours, while security experts warn unmanaged AI agents are becoming a critical enterprise risk.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Manchester tech conference to probe AI governance, cyber defence and deepfake hiring as business leaders weigh trust, risk and customer experience.

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

Study finds UK telecom firms exposing security-critical server data as Europe-wide analysis flags widespread certificate failures and critical asset weaknesses.

FCA maps out plans to widen data sharing, helping UK borrowers and SMEs secure credit, compare deals and access more tailored financial services.

Kumo says its new foundation model for relational enterprise data outperforms supervised rivals, scales to 500 billion rows and answers queries in natural language.