CONTEXT stories
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
UK refurbished PC sales nearly double as price-conscious buyers spur fastest growth in Europe and push second-life tech into the mainstream.
Europe's cyber market grew 5.2% in 2025 as Italy and Poland surged, offsetting late-year declines in the UK and Germany.
Shoppers are heading back to tech stores across Europe as complex, big-ticket gadgets push buyers towards in-person advice and demos.
UK tech retail sales rose 5.4% in Q3 2025, outpacing national retail growth but lagging behind Europe's 21% surge in the sector.
European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.
Europe's imaging market sees falling prices and weaker demand in Q2 2025, with unit sales and revenues declining after a strong start to the year.
IaaS/PaaS revenue in Western Europe's top five markets fell 1% year-on-year, while SaaS revenue grew 5%, signalling stable overall cloud services demand through IT channels.
The European cybersecurity market grew 18% in Q1 2025, driven by Germany's 23% and Italy's remarkable 37% sales increases, suggests CONTEXT.
The European Imaging market is showing signs of recovery, with a notable rise in unit shipments and revenue, particularly in Inkjet and Laser MFPs.
AI-powered notebooks have surged to dominate the European market, now claiming a significant 50% share of sales, driven by improved availability and discounts.
The European Large Format Display market is struggling as unit sales and prices dip, despite higher shipments; education sector saturation is a key factor.
CONTEXT has forecast a 3.6% growth in the European IT distribution market for 2025, driven by AI investments and a new PC refresh cycle amid economic recovery.
The European PC market shows a strong start to 2025, with revenues rising 7% for notebooks, 11% for desktops, and 11% for tablets.
Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.
Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.
AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.
Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.
Global Large Format Display market sees 1.7% unit sales drop and 10.9% revenue fall in Q1 2025 amid tariff woes and price pressures.
The 3D printer market faces a slowdown in Q4 2024, with major declines across segments, though entry-level systems show remarkable resilience amid economic challenges.
