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Global Stories

Cyclic trend for social media spam
Symantec

Cyclic trend for social media spam

A study shows social media spam attacks follow a cycle of rise and fall, peaking every 20 days, affecting platforms like Facebook and Twitter.

By Staff Writer • 1 min read • Fri, 1st Jul 2011
Multi-channel approach
Customer Relationship Management

Multi-channel approach

NZ businesses lag in social media for customer service, with <16% offering it, despite high user interest. Dr Catriona Wallace urges careful adoption.

By Staff Writer • 2 min read • Fri, 1st Jul 2011
Employees cause security concerns
Breach Prevention

Employees cause security concerns

New Zealand businesses are concerned about security breaches stemming from staff mistakes, a recent survey from Symantec shows.

By Staff Writer • 2 min read • Thu, 16th Jun 2011
Facebook tattoo video is viral marketing hoax
Email Security

Facebook tattoo video is viral marketing hoax

The story of a Dutch lady who tattooed the profile pictures of 152 of her Facebook friends on her arm, turns out to be a viral marketing hoax.

By Staff Writer • 1 min read • Tue, 14th Jun 2011
Social media gives journalism a run for its money
Facebook

Social media gives journalism a run for its money

Social media not only circulates news but also enhances the reach of quality journalism, turning Facebook 'likes' and LinkedIn shares into valued endorsements.

By Staff Writer • 2 min read • Wed, 1st Jun 2011
Not intended to be a factual statement
Social Media

Not intended to be a factual statement

U.S. Senator Jon Kyl's less than factual statement has made its way onto Twitter, providing users with some serious laughs at Kyl's expense.

By Staff Writer • 4 min read • Wed, 1st Jun 2011
20 fun things to do with your computer
Gaming

20 fun things to do with your computer

Discover 20 amusing easter eggs for your computer, from upside-down screens to hidden games, proving there's more to PCs than work.

By Staff Writer • 4 min read • Wed, 1st Jun 2011
Twitter welcomes TweetDeck to the nest
Social Media

Twitter welcomes TweetDeck to the nest

Twitter secures its future by acquiring TweetDeck, enhancing its offer to power-users and brands in a bid to monetise tweets effectively.

By Staff Writer • 1 min read • Thu, 26th May 2011
Internet a-Twitter with super-injunction scandal
Social Media

Internet a-Twitter with super-injunction scandal

UK in uproar as footballer sues Twitter over super-injunction breach, igniting debate on free speech and privacy laws.

By Staff Writer • 2 min read • Tue, 24th May 2011
Facebook caught red-handed in Google smear
Google

Facebook caught red-handed in Google smear

Facebook exposed orchestrating a smear campaign against Google over alleged privacy concerns via a top PR firm.

By Staff Writer • 2 min read • Fri, 13th May 2011
Cyber-thieves use 'marketing-like' tactics says Microsoft
Marketing Technologies

Cyber-thieves use 'marketing-like' tactics says Microsoft

Microsoft's recent Security Intelligence Report reports an up-tick in use of marketing-like approaches by cyber-criminals.

By Staff Writer • 2 min read • Fri, 13th May 2011
Know your frenemy
Facebook

Know your frenemy

Survey reveals 85% of women on Facebook are frequently annoyed by their friends' posts, from complaints to constant bragging.

By Staff Writer • 4 min read • Sun, 1st May 2011
Personalised advertising: it's a personal choice
Marketing Technologies

Personalised advertising: it's a personal choice

You're surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.

By Staff Writer • 3 min read • Sun, 1st May 2011

Stories from Other Regions

Mobiles, social media key for customer communications
Unified Communications

Mobiles, social media key for customer communications

Kiwi businesses urged to leverage mobile and social media as 70% of New Zealanders now use social platforms and 36% access the internet via mobile devices.

By Staff Writer • 2 min read • Thu, 28th Jul 2011
Social networking top NZ online activity
Unified Communications

Social networking top NZ online activity

A study by comScore reveals social networking is the top online activity for New Zealanders, accounting for 21.1% of their internet usage in May.

By Staff Writer • 1 min read • Fri, 22nd Jul 2011
Cyber attacks top threat to business
Virtualisation

Cyber attacks top threat to business

Cyber attacks are now the top threat to New Zealand businesses, with nearly two-thirds having faced a breach in the past year, a new study reveals.

By Staff Writer • 3 min read • Fri, 1st Jul 2011
Social Media & Mobile Marketing forums
Social Media

Social Media & Mobile Marketing forums

Two upcoming Bright*Star conferences bring social media and mobile marketing gurus together to share their knowledge.

By Staff Writer • 2 min read • Mon, 23rd May 2011
RadiumOne leads way on social data advertising
Social Media

RadiumOne leads way on social data advertising

RadiumOne dominates social-data advertising, boosting retailer returns from USD $8 to USD $14 per ad dollar, now acquiring widget firms to solidify hold.

By Staff Writer • 2 min read • Mon, 23rd May 2011