Retail media stories
Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.
Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.
Tradebyte launches TB.360 Pro, an upgraded analytics platform helping fashion brands optimise sales, returns and retail media across marketplaces like Amazon and ASOS.
John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.
QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.
AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.
David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.
PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.
Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.
Zitcha appoints Tony Karp as Group COO to drive global growth, reinforcing leadership amid expansion in APAC and North America retail media markets.
Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.
Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.
The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.
Retailers can boost winter profits by improving order fulfilment through smart inventory use, localised sales, AI integration, and aligned advertising strategies.
QSIC boosts US growth with new leaders and a USD $25 million raise, aiming to expand its AI-driven in-store audio platform globally.