DataCentreNews UK - Specialist news for cloud & data centre decision-makers

Reputation management stories - Page 2

Energyzer.

Energyz Black wins Hotwire Accelerator for UK energy AI

Last month
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ai
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clean technologies
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hotwire
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.
Safaque kagdi

Women in tech must demand more than token PR support

Last month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
Tired middle manager between towering shadows cluttered desk pressure

Study reveals middle managers falter under pressure

Fri, 20th Feb 2026
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hcm
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cartech
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recruitment
Middle managers' performance collapses by up to 70% under reputational risk and fuzzy authority, Interactive EQ's 2026 index finds.
Llm brain network transforming pr it teams employee chatbots

Gartner: LLMs to reshape PR budgets & staff chatbots

Wed, 18th Feb 2026
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martech
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hcm
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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
Uk young shopper laptop multitasking search social ai feeds

UK consumers step up cross-checking as AI use grows

Wed, 11th Feb 2026
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cx
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martech
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genai
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
Dan gamble

AI has raised the stakes: Why strategic communications remains human-led in 2026

Sat, 7th Feb 2026
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digital transformation
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partner programmes
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risk & compliance
AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.
Ai neural cloud over office cyber threats brand risk scene

Moltbook's AI agents spark growing security & brand fears

Thu, 5th Feb 2026
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saas
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uc
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data protection
Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.
Split human ai face on monitor with swiss alps view illustration

Umanitek launches Guardian Agent to combat AI deepfakes

Wed, 4th Feb 2026
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saas
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data protection
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physical security
Swiss startup Umanitek has unveiled Guardian Agent, a subscription tool to spot deepfakes, fake profiles and AI-driven impersonation online.
Uk city skyline storm cloud binary padlocks cyberattack scene

UK cyberattacks surge 129%, fuelling risk & losses

Wed, 28th Jan 2026
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data protection
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dr
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ransomware
Significant UK cyberattacks jump 129%, with major incidents hitting firms' finances, supply chains and insurance costs across the economy.
Corporate boardroom dusk holographic data shield trust meeting

Privacy shifts from compliance checkbox to market edge

Fri, 23rd Jan 2026
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data protection
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data analytics
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digital transformation
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
Moody singapore boardroom ai risk shadowy data silhouette

AI tops global C-suite worries on corporate reputation

Thu, 22nd Jan 2026
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digital transformation
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cx
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martech
AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.
Ai online shopping discovery consumer laptop phone neural network

Yext predicts AI will redefine online discovery by 2026

Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Imogen ley clowes

How to fix your data centre's credibility problem

Mon, 12th Jan 2026
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digital transformation
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hyperscale
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dc
Data centres can't PR their way out of scrutiny; only clear, consistent brands will rebuild trust in power-hungry infrastructure.
Hybrid cloud datacenter control room energy risk carbon metrics

Gartner maps six key trends reshaping IT operations by 2026

Mon, 15th Dec 2025
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data protection
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hybrid cloud
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public cloud
Gartner says six trends from hybrid computing to geopatriation will redefine IT infrastructure, operations and risk planning by 2026.
Digital dashboard interface real time product prices fluctuating graphs shopping cart retail tags

Wayvia unveils AI-powered Prowl platform for real-time price control

Tue, 18th Nov 2025
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ai
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reputation management
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black friday
Wayvia launches AI-powered Prowl platform to monitor and enforce real-time pricing, protecting brands' margins amid volatile retail conditions.
Business office professionals conversation speech bubbles network lines media relations

Hivekind AI launches PR Agent to streamline B2B media relations

Mon, 17th Nov 2025
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martech
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cdp
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genai
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Computer monitor warning symbols phishing hooks digital shield cybersecurity defense

Bitsight unveils AI tool to combat phishing & brand threats

Thu, 16th Oct 2025
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phishing
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advanced persistent threat protection
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email security
Bitsight launches Brand Intelligence, an AI tool to detect and swiftly tackle phishing and brand threats targeting companies and executives.
Ps dwayne alexander  apr  1

Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards

Fri, 3rd Oct 2025
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breach prevention
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genai
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llms
C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.
British office cyber security leadership digital data shield trust

UK firms push for Chief Trust Officer amid AI & cyber risks

Thu, 25th Sep 2025
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data protection
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ransomware
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risk & compliance
UK firms overwhelmingly back creating Chief Trust Officer roles to tackle rising AI, data privacy, and cybersecurity risks, a new study shows.