Online shopping stories
Frasers AI assistant lifts online sales conversion by 25%
Last week
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devops
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digital transformation
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cx
Frasers launches Ask Frasers AI shopping assistant as early results show up to 25% higher online conversion, in a push to sharpen digital sales.
Dig appoints Ideal World Co-founder Paul Wright to board
Last week
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fintech
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cx
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martech
Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.
AI skincare searches surge as consumers seek guidance
Last week
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Taboola says DeeperDive nears 7 million monthly users
Last week
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martech
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genai
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llms
Taboola's AI question-and-answer tool expands beyond the UK as publisher adoption grows, with the firm touting higher engagement and ad returns.
Retail websites worst for accessibility, report finds
Last week
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cx
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martech
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risk & compliance
Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.
Superdry appoints Verde Digital to boost organic search
Last week
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digital transformation
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martech
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partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
Rithum appoints Mausam Bhatt as Chief Product Officer
Last week
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data analytics
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digital transformation
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
UK online sales rise 11.4% in February despite dip
Last week
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digital transformation
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martech
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commerce systems
Parcelhero says eCommerce kept driving UK retail in February, even as monthly sales volumes dipped and geopolitical tensions clouded the outlook.
Visa says AI agents may soon negotiate business deals
Last week
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digital transformation
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fintech
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cx
Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.
Evri opens Barnsley fulfilment centre with GBP £4m
This month
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cx
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martech
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commerce systems
Evri opens Barnsley fulfilment centre after GBP £4m investment, creating more than 150 jobs and enabling 11.59pm next-day cut-off times.
Poor product information fuels returns & lost sales
Last month
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cx
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martech
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commerce systems
Poor product information is pushing up retail returns and turning shoppers away, with Akeneo research saying clearer data could protect margins and loyalty.
Cake launches brand refresh after record year & growth
Last month
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martech
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commerce systems
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partner programmes
Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.
Rugs Direct launches WhatsApp returns service in UK
Last month
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digital transformation
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cx
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martech
Rugs Direct and stampfree.ai unveil WhatsApp returns in UK retail pilot, as research shows shoppers want messaging apps for post-purchase tasks.
UK shoppers will pay more for seamless retail experience
Last month
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digital transformation
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cx
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martech
UK shoppers willing to pay more for seamless cross-channel retail, with younger consumers leading demand for friction-free journeys and consistent payments.
OpenAI adds shopping tools to ChatGPT with visual discovery
Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
Gen Z most exposed to UK scam attempts, study finds
Last month
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data protection
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phishing
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email security
Gen Z in the UK face the steepest surge in online scam attempts as AI-powered fraud grows more convincing and younger shoppers stay less wary.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
PushON appoints Emma Gunn & Emily Harris amid growth
Last month
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digital transformation
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martech
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commerce systems
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.