Market research stories - Page 4

UK IT teams are Europe's most confident on AI and cybersecurity, yet a survey shows many still lag in turning that optimism into maturity.

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

UK firms are bullish on quantum computing, but a talent squeeze and flat budgets threaten to slow progress from pilots to scale.

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

Enterprise IoT spending climbed 13% to USD $324bn in 2025 as firms shift from basic connectivity to AI-driven autonomous operations.

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

Sky Business launches SIM-only SME mobile plans with rolled-over data to curb FORO fears and average annual losses of GBP £3,400.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

SMEs prioritise AI and face-to-face meetings, but US firms outpace UK peers on dedicated staff and appetite for external AI advice.

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.