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Generation Z Stories

UK Stories

Generation Z stories

UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • Last week
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month
HBHR launches HRGenie Auto amid payroll error fears
Software-as-a-Service

HBHR launches HRGenie Auto amid payroll error fears

Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.

By Shannon Williams • 4 min read • Last month
Gen Z hiring jumps 14% at UK tech SMEs, says report
Artificial Intelligence

Gen Z hiring jumps 14% at UK tech SMEs, says report

Smaller science and technology firms outside London are driving the gains, as young staff pay rose 1.9% and hiring outpaced the wider sector.

By Shannon Williams • 3 min read • Last month
Recruiters warn AI may be screening out strong candidates
Digital Transformation

Recruiters warn AI may be screening out strong candidates

Recruitment firms risk missing talent as automated screening leaves many candidates feeling rejected before a human ever reviews their CV.

By Sofiah Nichole Salivio • 4 min read • Last month
Young workers overlook payroll as strategic career option
Digital Transformation

Young workers overlook payroll as strategic career option

Only 3% of 18-to-24-year-olds see payroll as strategic, raising concerns over future recruitment and pay accuracy for employers.

By Kaleah Salmon • 4 min read • Last month
Britons would ditch heating before internet, survey finds
Unified Communications

Britons would ditch heating before internet, survey finds

A UK survey suggests connectivity now outranks heating for many households, with 32% willing to go cold for a week to stay online.

By Kaleah Salmon • 4 min read • Last month

Global Stories

Generation Z stories

Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Generation Z stories

Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month
Singapore graduate jobs hold up better than senior hiring
Human Capital Management

Singapore graduate jobs hold up better than senior hiring

Fewer graduates are losing out than managers, but smaller firms and internships are becoming vital entry points as competition intensifies.

By Kaleah Salmon • 4 min read • Last month
Young Australians back under-16 social media curbs
Data Protection

Young Australians back under-16 social media curbs

Many fear losing access to news, learning and friendships online, even as 47% of young Australians back tighter under-16 social media rules.

By Mark Tarre • 3 min read • Last month
New Zealanders fear online fraud & AI-driven scams
Surveillance

New Zealanders fear online fraud & AI-driven scams

Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.

By Catherine Knowles • 3 min read • Last month
Australians fear identity theft as online fraud rises
Surveillance

Australians fear identity theft as online fraud rises

Fraud is eroding trust in digital services, with 56% of Australians saying they have already suffered online scams or identity theft.

By Sean Mitchell • 4 min read • Last month
TD launches Easy Trade app for novice Canadian investors
Fintech

TD launches Easy Trade app for novice Canadian investors

Novice investors can now start with CAD $1 as TD targets younger Canadians who want simpler, low-cost access to shares and funds.

By Karen Joy Bacudo • 4 min read • Last month
2degrees launches Ring Ring to nudge Kiwis to call
Wearables

2degrees launches Ring Ring to nudge Kiwis to call

Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026