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Data cleaning Stories

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Data cleaning stories

Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last week
Retailers urged to clean address data for faster deliveries
Customer Experience

Retailers urged to clean address data for faster deliveries

Poor address records are driving misdeliveries, extra fuel use and customer churn, costing retailers GBP £11.60 a parcel on average.

By Barley Laing • 5 min read • Last month
Public sector urged to put data provenance at AI core
Data Protection

Public sector urged to put data provenance at AI core

Public bodies risk unfair or unlawful AI decisions unless they can trace datasets back to source, a Butterfly Data scientist said.

By Sean Mitchell • 4 min read • Last month

Global Stories

Data cleaning stories

Is your data ready for AI? 5 steps before deploying an agent
Data Protection

Is your data ready for AI? 5 steps before deploying an agent

Poor data can make AI agents scale errors at speed, leaving customer-facing systems unreliable and potentially non-compliant.

By Bobby Joseph • 6 min read • Last week
Data quality in healthcare revenue cycles: Six steps to care for patient data
MPI

Data quality in healthcare revenue cycles: Six steps to care for patient data

Cleaner patient records can cut claim denials, speed reimbursements and help hospitals avoid compliance risk as data errors spread through revenue cycles.

By Bud Walker • 5 min read • Last week
Colt completes SAP cloud ERP migration across 40 countries
Hybrid Cloud

Colt completes SAP cloud ERP migration across 40 countries

Downtime on Colt's switchover was cut to 6.5 hours, helping the telecoms group reduce disruption across operations in 40 countries.

By Sean Mitchell • 3 min read • Last month
Tariffs and sustainability: Why master data is a supply chain game-changer
Digital Transformation

Tariffs and sustainability: Why master data is a supply chain game-changer

Poor master data can leave firms overpaying duties, missing sustainability targets and struggling to trace suppliers as tariffs shift.

By Bobby Joseph • 6 min read • Last month
Robotic Marketer launches AI direct mail tool for home services
DevOps

Robotic Marketer launches AI direct mail tool for home services

Home services firms can now target likely buyers by post as Robotic Marketer folds direct mail into its AI marketing platform.

By Catherine Knowles • 3 min read • Last month
Trusted data is the backbone of digital healthcare
Data Protection

Trusted data is the backbone of digital healthcare

Poor patient records are driving errors, denied claims and delays as hospitals race to secure the data behind digital care.

By Bud Walker • 5 min read • Last month
UK SAP users warn of data gaps slowing AI adoption
Data Protection

UK SAP users warn of data gaps slowing AI adoption

Poor data quality and access are hampering SAP migration plans, with 89% of respondents saying the problems will also slow AI adoption.

By Sofiah Nichole Salivio • 3 min read • Last month
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Last month
5 mobile-first strategies to ensure contact data quality
Digital Transformation

5 mobile-first strategies to ensure contact data quality

Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.

By Greg Brown • 5 min read • Last month
Conquer the KYB challenge: How smarter data quality fuels fintech integrators
Fintech

Conquer the KYB challenge: How smarter data quality fuels fintech integrators

Fintech integrators turn to Melissa's real-time, trusted data layer to sharpen KYB checks, slash onboarding friction and cut synthetic fraud.

By Bud Walker • 5 min read • Thu, 12th Mar 2026
How phone verification keeps customer data accurate
Digital Transformation

How phone verification keeps customer data accurate

Learn simple and scalable ways to check if a phone number is active, improve data accuracy and keep your customer communications on track.

By Bobby Joseph • 4 min read • Tue, 10th Mar 2026
How insurance providers are making their customer data AI ready
Data Analytics

How insurance providers are making their customer data AI ready

Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.

By Helen Richardson • 5 min read • Fri, 27th Feb 2026

Stories from Other Regions

Data cleaning stories

Why health IT projects fail at the data layer
Data Protection

Why health IT projects fail at the data layer

Fragmented records and weak governance are making health IT roll-outs slower, costlier and less effective than budgets suggest.

By Robert Kelly • 4 min read • Last month
Hapax launches AI platform to automate workplace tasks
Customer Relationship Management

Hapax launches AI platform to automate workplace tasks

Beta testing showed the platform can cut manual work quickly, completing more than 350 automations in under two weeks at one organisation.

By Sean Mitchell • 4 min read • Last month