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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Adobe unveils seven AI marketing workflow prototypes

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Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
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OpenAI launches ChatGPT Images 2.0 with API access

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OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
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Impact.com deepens YouTube tie-up for creator marketing

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Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
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Adobe names winners of 2026 Experience Maker Awards

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Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
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OWC launches first certified Thunderbolt 5 SSD enclosure

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OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
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MacDrive 12 adds encrypted APFS support for Windows

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MacDrive 12 brings encrypted APFS read and write support to Windows, easing cross-platform file access for mixed Mac and PC teams.
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Hyland launches AI tools for finance, SAP & education

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Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
Sneaks

Exclusive: How Adobe showcases its innovation engine

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Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
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Conductor launches AgentStack for AI search visibility

3 days ago
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Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
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Adobe adds brand intelligence to GenStudio marketing tools

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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Canva & Klaviyo launch one-click email template link

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Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
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RØDE unveils Sonaura mic tech, wireless gear & software

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RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
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Canva launches AI 2.0 to turn prompts into editable designs

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Canva expands AI push with conversational design, task automation and workplace connectors in bid to become an agentic platform.
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ICO launches privacy campaign for parents of children

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ICO launches its biggest child privacy drive, with Nexer Digital building an accessible hub to help parents guide primary school children online.
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Blackmagic adds Apple Watch control to iPhone camera app

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Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
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The Real World launches expert-approved Campus certificate

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The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
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Wolfstone Digital launches in Suffolk to target AI search

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Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.