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Global Stories

Welly woes

Welly woes

Although this month's fail may not qualify as a celebrity fail per say, we think it fits into this category and definitely merits some attention.

By Staff Writer • 3 min read • Fri, 1st Jul 2011

Sitecore Australia Webinar: 7 Metric Musts for Executives

Enterprise Content Management

Sitecore Australia Webinar: 7 Metric Musts for Executives

Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.

By Staff Writer • 2 min read • Thu, 14th Oct 2010

Maxnet to offer trusted cloud service

Maxnet to offer trusted cloud service

The New Zealand-owned datacentre and managed services provider has set its sights on becoming the country's leading provider of trusted cloud services.

By Staff Writer • 2 min read • Mon, 26th Apr 2010

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009

Synetek launches MailRevive in NZ

Packet Technologies

Synetek launches MailRevive in NZ

Synetek launches MailRevive in NZ, offering partners a branded on-demand email management system through Packet Technologies. Expected high-margin opportunity.

By Staff Writer • 2 min read • Sun, 1st Jun 2008

Stories from Other Regions

NZ Post accuses Yellow of online 'brand-jacking'

Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.

By Staff Writer • 2 min read • Tue, 22nd Feb 2011

A digitised world

A digitised world

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

By Staff Writer • 3 min read • Mon, 1st Mar 2010

Gen-i's new logo matches Telecom's

Gen-i reveals new logo, aligning itself closer to parent company Telecom, and signalling a push into the Australian market.

By Staff Writer • 1 min read • Tue, 27th Oct 2009

New Telecom logo - CONFIRMED

Telecom unveils its dynamic new chalk-white star logo at Auckland's Ferry Building with a spectacular light show, marking a bold rebranding.

By Staff Writer • 2 min read • Sat, 17th Oct 2009

Five steps to re-branding

Marketing Technologies

Five steps to re-branding

Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.

By Staff Writer • 9 min read • Fri, 1st Aug 2008