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UK Stories

Brand Influence: Why AI will underpin the advent of virtual influencers
Artificial Intelligence

Brand Influence: Why AI will underpin the advent of virtual influencers

While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

By Raymond Ma • 4 min read • Tue, 31st Jan 2023
Why your house is the consumer and not you (or what I learned from the music industry)
Branding

Why your house is the consumer and not you (or what I learned from the music industry)

Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.

By Al Costa • 5 min read • Fri, 27th Jan 2023

Global Stories

How Australian Brands can Expand Internationally via Marketplaces Today
eCommerce

How Australian Brands can Expand Internationally via Marketplaces Today

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

By Merline McGregor • 4 min read • Mon, 13th Feb 2023
Brands investing in content creation and workflow improvements
Marketing Technologies

Brands investing in content creation and workflow improvements

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

By Shannon Williams • 3 min read • Fri, 10th Feb 2023
Visuals an eye-catcher for leaders when browsing B2B content
Marketing

Visuals an eye-catcher for leaders when browsing B2B content

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

By Zach Thompson • 3 min read • Thu, 26th Jan 2023
Bonsey Jaden Group appoints Sagar Paranjpe as new CEO
Branding

Bonsey Jaden Group appoints Sagar Paranjpe as new CEO

Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.

By Zach Thompson • 2 min read • Fri, 2nd Dec 2022
Pattern Australia and popular local skincare brand partner
Marketing

Pattern Australia and popular local skincare brand partner

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

By Zach Thompson • 3 min read • Tue, 15th Nov 2022
PixelForce acquires Svelte Studios for branding offerings
Marketing Technologies

PixelForce acquires Svelte Studios for branding offerings

PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.

By Zach Thompson • 3 min read • Mon, 14th Nov 2022
Australian shoppers want real-time interaction with brands
Fintech

Australian shoppers want real-time interaction with brands

Twilio's survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

By Gaurav Sharma • 6 min read • Fri, 28th Oct 2022
Customer loyalty drops when brands don't innovate - report
eCommerce

Customer loyalty drops when brands don't innovate - report

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

By Shannon Williams • 3 min read • Mon, 3rd Oct 2022
Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Cloud Services

Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

By Zach Thompson • 2 min read • Fri, 9th Sep 2022
What does it take to build a thriving enterprise marketplace?
Branding

What does it take to build a thriving enterprise marketplace?

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

By Adrien Nussenbaum • 4 min read • Tue, 6th Sep 2022
How brands can use offline data to drive better decision-making
Data Analytics

How brands can use offline data to drive better decision-making

It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

By Marcus Pritchard • 4 min read • Wed, 24th Aug 2022
The proof is in the pudding: How to navigate to CX excellence
Customer Relationship Management

The proof is in the pudding: How to navigate to CX excellence

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

By Tim Charlesworth • 4 min read • Mon, 22nd Aug 2022
ActiveCampaign reveals consumers seek trusthworthy content
Open source

ActiveCampaign reveals consumers seek trusthworthy content

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

By Catherine Knowles • 3 min read • Thu, 28th Jul 2022

Stories from Other Regions

Brands urged to help create 'future that matters'
Clean technologies

Brands urged to help create 'future that matters'

New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.

By Shannon Williams • 2 min read • Wed, 8th Feb 2023
Aussies set to leaves brands that fail to protect data
OpenText

Aussies set to leaves brands that fail to protect data

New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

By Shannon Williams • 5 min read • Thu, 17th Nov 2022