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Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
MHP & Adobe partner to advance AI-powered customer journeys
Digital Transformation

MHP & Adobe partner to advance AI-powered customer journeys

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Customer Experience

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

By Melania Watson • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Rob Tarkoff appointed CEO as Seismic enters next growth phase
Customer Experience

Rob Tarkoff appointed CEO as Seismic enters next growth phase

Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.

By Jed Nykolle Harme • 4 min read • Fri, 3rd Oct 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Cohesity names James Eagleton Managing Director for ANZ region
Virtualisation

Cohesity names James Eagleton Managing Director for ANZ region

Cohesity appoints James Eagleton as Managing Director for ANZ to drive growth and lead AI-powered data security expansion in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
Adobe launches AI agents to automate customer experience tasks
Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025
Neo4j unveils Infinigraph to unify graph workloads at massive scale
Marketing Technologies

Neo4j unveils Infinigraph to unify graph workloads at massive scale

Neo4j launches Infinigraph, a distributed graph system uniting operational and analytical workloads at over 100TB for real-time, large-scale data use.

By Sean Mitchell • 4 min read • Fri, 5th Sep 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Ben Goodman named Adobe President for APAC & DX Japan
Customer Experience

Ben Goodman named Adobe President for APAC & DX Japan

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

By Melvin Hipolito • 2 min read • Wed, 3rd Sep 2025
SNP Transformation World 2025 highlights global SAP innovation
Unified Communications

SNP Transformation World 2025 highlights global SAP innovation

SNP Transformation World 2025 in Heidelberg showcased global SAP innovation, featuring leaders from BMW, IBM Australia, and others discussing transformation strategies.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025

Stories from Other Regions

Adobe stories

Adobe predicts US holiday online spend to hit USD $253.4 billion
Gaming

Adobe predicts US holiday online spend to hit USD $253.4 billion

Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.

By Melania Watson • 5 min read • Tue, 7th Oct 2025
Australian marketers expect content demand to surge fivefold by 2027
Customer Experience

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025