Jen Cerqualia has been appointed to the newly created role of client strategy partner.
A digital pioneer with 25 years' experience in digital strategy, transformation, management and implementation, Cerqualia will grow VERSA's digital partnerships, including strategic planning with clients and lead cross-functional teams to optimise business and audience outcomes.
VERSA CEO Kath Blackham said Cerqualia's deep and wide expertise across digital, and particularly working with government, would be invaluable to clients navigating a digital journey.
"We're excited to welcome Jen on board and know that our clients and teams will benefit greatly from her strategic influence, digital best practice recommendations and deep understanding of how digital products can be developed to influence audiences in a positive way," Blackham says.
Cerqualia brings a strong background working in digital management for local, state, and federal government, not-for-profits, and the private sector, and in collaborating with digital agencies on digital products.
Cerqualia says she is thrilled to be able to contribute to helping clients shape their end-to-end solutions at VERSA.
"It's a privilege to be part of VERSA and to be working with so many incredibly talented digital specialists who truly value their clients.
"I have a passion for enhancing ease of use and accessibility in the digital space to improve the quality of digital experiences for audiences and increase satisfaction and that's exactly what we do at VERSA."