Chris Powell has been appointed as its new chief marketing officer.

Powell leads Qlik's worldwide marketing and communications organisation in this role, managing a multi-disciplinary team responsible for brand awareness, messaging, demand management, and communications.

"Chris is a proven technology marketing leader with a track record of success at multiple public companies," Qlik CEO Mike Capone says.

"He brings a modern perspective to how to engage customers and prospects while also having a wealth of experience across the entire marketing arena, including field marketing, advertising, lead generation and communications.

"We're excited to have Chris leading our dynamic marketing organisation into the next chapter of Qlik."

Powell has served in various marketing leadership roles for large, innovative software technology companies throughout his career, including multiple leadership positions at SAP and serving as the chief marketing officer at Commvault for eight years.

He joined Qlik in July 2021 as its field marketing senior vice president and has been leading multiple strategic initiatives, including developing and launching Qlik's most recent global branding campaign.

"Qlik sets the standard with the most complete solutions available for data integration and analytics," Powell says.

"Together with our partner ecosystem, customers of all sizes around the world count on Qlik to give them the confidence they need to leverage data and innovate in amazing ways.

"I'm excited for what the future holds for Qlik."