The company has changed its executive leadership team, with Olivier Jouve transitioning to the company's Chief Product Officer from Executive Vice President and General Manager of Genesys Cloud CX.

Additionally, Barbara Holzapfel joins the company as Chief Marketing Officer.

"Genesys is at a key moment in redefining what is possible in the next era of employee and customer experiences," says Tony Bates, CEO and Chairman of Genesys.

"We're focused on advancing our single platform strategy anchored in experience orchestration to provide valuable, real-time insights that inform C-Suite decisions.

"With Olivier's transition and Barbara's appointment, we've fortified our leadership team and the path forward for creating impactful experiences that drive business results for our customers."

As Chief Product Officer, Jouve will be responsible for the overall product direction and innovation for all of Genesys, including oversight of Genesys Cloud CX, Genesys Engage, Pointillist, PureConnect and others.

He will lead the company's product, artificial intelligence and digital teams, to advance its market foothold in experience orchestration, enabling organisations worldwide to coordinate technologies, touchpoints and channels across the end-to-end customer journey.

"There's an ever-growing number of contact centre vendors and solutions today, yet most organisations are still struggling to connect the end-to-end journeys of their customers," Jouve says.

"We're changing that with experience orchestration, giving organisations the ability to connect technologies and touchpoints, so every customer feels remembered and understood.

"With Genesys Cloud CX, we're singularly focused on delivering the platform and innovation that provides the market a foundation for the future."

Holzapfel joins Genesys from Microsoft, where she was Vice President, Education, responsible for marketing and growth strategy for a multi-billion-dollar software, cloud and devices business.

"The CX industry is at an inflection point and Genesys is steering its evolution," Holzapfel says.

"In unifying every system of engagement and providing clarity into what really matters to customers, Genesys will deliver a true experience differentiator.

"With my passion for understanding customers and delivering on their needs, the opportunity to help Genesys bring this visionary future to the market was the ideal step for me."