Microsoft industry veteran Chris Dieringer has been appointed as chief customer officer.
In the newly created role, Dieringer is responsible for overseeing every aspect of Flintfox's customer experience, from driving customer engagement to spearheading customer acquisition programmes.
He will lead the group responsible for onboarding users and helping them achieve a frictionless experience using Flintfox's market-leading pricing and rebate management tools.
After an almost 17-year career at Microsoft, Dieringer brings with him an exceptional wealth of experience leading software projects in the retail, consumer goods and manufacturing industries.
Dieringer led Microsoft's US Retail and CPG Industry practice, a $4.6B business, where he focused on leveraging current and future trends in the industry to helping customers realise value within their digital transformation journey.
Dieringer is the latest to join the executive team that are leading Flintfox through its next phase of growth.
"It's an exciting time to join Flintfox, which is at such a pivotal point in its journey, and during a period when pricing has never been so important," Dieringer says.
"I look forward to joining a fantastic team and taking advantage of my experience to further optimise Flintfox's customer journeys, putting their needs at the heart of every interaction they have with us."