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Rebrand Stories

UK Stories

Rebrand stories

Equals rebrands after GBP £58 billion payments milestone
Fintech

Equals rebrands after GBP £58 billion payments milestone

Businesses using the platform should see simpler access to accounts, cards and foreign exchange as the group unites under one brand.

By Karen Joy Bacudo • 3 min read • Last week
Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • Last month
Zippd rebrand targets faster logistics network growth
Digital Transformation

Zippd rebrand targets faster logistics network growth

Rising delivery demands are pushing retailers and marketplaces to seek faster, cheaper fulfilment without the cost of owning fleets or warehouses.

By Catherine Knowles • 3 min read • Thu, 16th Apr 2026
Cake launches brand refresh after record year & growth
Marketing Technologies

Cake launches brand refresh after record year & growth

The Birmingham consultancy has added nine staff since June as record demand and Shopify Premier Partner status fuel a wider rebrand.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026

Global Stories

Rebrand stories

Sectigo launches partner platform & new brand identity
Hybrid Cloud

Sectigo launches partner platform & new brand identity

Customers can now manage the full certificate lifecycle in one place as Sectigo targets expiry risks and quantum-ready testing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Zippd rebrands to tackle eCommerce logistics strain
Supply Chain

Zippd rebrands to tackle eCommerce logistics strain

Ecommerce brands are under growing delivery pressure as fragmented inventory makes faster fulfilment harder without costly in-house networks.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Quiq launches Voice AI & rebrand for customer service
Software-as-a-Service

Quiq launches Voice AI & rebrand for customer service

Businesses can now keep customer conversations seamless as Quiq adds live voice support and a new brand identity for its service platform.

By Sofiah Nichole Salivio • 4 min read • Last month
Launchpad Build AI opens El Segundo HQ after USD $11m
Robotics

Launchpad Build AI opens El Segundo HQ after USD $11m

The robotics firm is targeting faster automation for factories as it opens its US headquarters and rolls out a manufacturing AI model.

By Sofiah Nichole Salivio • 4 min read • Last month
Felix launches AI workflow platform with USD $1.7 million
Drones

Felix launches AI workflow platform with USD $1.7 million

The new platform targets regulated firms seeking auditable AI processes, after Felix raised USD $1.7 million to expand beyond legal work.

By Sofiah Nichole Salivio • 4 min read • Thu, 9th Apr 2026
AEM Networks rebrands amid growing AI testing demands
Network Infrastructure

AEM Networks rebrands amid growing AI testing demands

As AI workloads strain bandwidth and reliability, the renamed unit is widening its testing range to cover faster, more software-defined networks.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Abacus adopts single brand after Medicus IT merger
Data Protection

Abacus adopts single brand after Medicus IT merger

Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.

By Sean Mitchell • 4 min read • Tue, 24th Mar 2026

Stories from Other Regions

Rebrand stories

Current rebrands to push AI-led tax work in accounting
Digital Transformation

Current rebrands to push AI-led tax work in accounting

Independent accountants could cut preparation time sharply as a rebrand signals Current's wider bet on AI tools and shared services.

By Karen Joy Bacudo • 4 min read • Last week
Afterpay Arena deal to reshape Sydney venue payments
Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Last month
Year13 launches Anyway AI career coach in Australia
EduTech

Year13 launches Anyway AI career coach in Australia

The rollout aims to fill a gap in career advice for 14- to 24-year-olds, as schools face ratios of about 560 students per adviser.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 17th Apr 2026
Stacked launches self-custody Bitcoin app in New Zealand
Crypto

Stacked launches self-custody Bitcoin app in New Zealand

New Zealand users can now hold Bitcoin directly as the rebranded platform adds a self-custody wallet, bill payments and recurring buys.

By Karen Joy Bacudo • 4 min read • Mon, 6th Apr 2026
Six Degrees rebrands with human-led hiring message
Human Capital Management

Six Degrees rebrands with human-led hiring message

The refresh aims to reassure clients that senior hires still hinge on judgement, relationships and sector expertise despite rising automation in recruitment.

By Mark Tarre • 4 min read • Mon, 6th Apr 2026
NeonNow launches AI customer platform across 170 markets
Software-as-a-Service

NeonNow launches AI customer platform across 170 markets

Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026