Europastry enhances supply chain with Blue Yonder tech

Europastry, a prominent player in the frozen bakery industry, has partnered with Blue Yonder to enhance its supply chain operations across Europe by implementing advanced transportation management solutions.

Europastry strives to optimise its logistics operations as it continues to grow its distribution network, which currently spans over 80 countries. The company aims to address challenges associated with delivering frozen bakery products that could affect efficiency, profitability, and sustainability in its supply chain.

The project, aimed at streamlining transportation processes, was deployed by BlueGistics, a consulting company specialising in Transportation Management Systems in collaboration with Blue Yonder. The initiative provides Europastry with real-time visibility into transportation operations while employing advanced analytics and machine learning to optimise routes and improve delivery schedules.

Andreu Venteo Casas, Global Supply Chain Director at Europastry, commented, "Efficient transportation management is crucial to our ability to meet the high-quality standards our customers expect. With Blue Yonder's transportation management solutions, we will be able to streamline our logistics operations, ensuring that our products are delivered quickly and sustainably. This is a significant step towards optimising our supply chain and reducing operational costs."

As the company manages increasingly complex transportation routes due to business expansion, it anticipates enhancements in several areas including customer service levels, reduced costs, and support for sustainability initiatives. These improvements aim to enhance profitability, reduce fuel consumption, and lower carbon emissions while maintaining supply chain agility.

Terry Turner, President, Global Manufacturing at Blue Yonder, expressed enthusiasm over the collaboration, stating, "In today's complex supply chain environment, effective transportation management is more important than ever. We are thrilled to support Europastry in strategically transforming their supply chain operations."

Adrià Estañol, Chief Executive Officer of BlueGistics, added, "By optimising routes and reducing transportation costs, we're empowering Europastry to meet growing customer demand while maintaining their commitment to sustainability. As Europastry continues its business expansion across Europe and beyond, we look forward to being a key partner in their journey, ensuring that their supply chain evolves alongside their success."