Krissy Sadler-Bridge stories

Krissy Sadler-Bridge is an author whose insights focus on the challenges and opportunities faced by small and medium-sized enterprises (SMEs) in New Zealand. Her recent stories delve into the evolving landscape of business, particularly in the wake of significant disruptions like the COVID-19 pandemic. Sadler-Bridge's work provides a contemporary view of how SMEs can adapt, thrive, and enhance their operations.

Through her articles, readers can gain valuable knowledge about essential aspects of running a business, from understanding the significance of obtaining a New Zealand Business Number (NZBN) to the pressing issues of cybersecurity. Her exploration of how nearly a quarter of SMEs have fallen victim to cyber attacks highlights the critical importance of safeguarding business operations in today's digital age.

Moreover, Sadler-Bridge discusses the necessity for SMEs to embrace digital transformation, a theme further emphasized by research linking the challenges posed by the pandemic to an increase in technological adoption. Readers can learn about the innovative approaches that can help businesses stay competitive and resilient in a rapidly changing environment. Overall, her work serves as a compelling resource for entrepreneurs looking to navigate the complexities of the modern business landscape.