Jennifer Polk stories

Jennifer Polk is an author who delves into the evolving terrain of digital commerce and social marketing. Her insights shed light on how traditional business models can transition into the digital space with innovative strategies. In "Four ways to drive digital commerce innovation," Jennifer explains how businesses can go beyond simply digitizing their product catalogues and instead leverage digital platforms to foster true commerce innovation.

In another insightful piece, "Three ways emoji are changing social marketing," she explores the burgeoning role of emojis in social media campaigns. Jennifer discusses how these small, expressive icons are not just augmenting the way messages are conveyed but are also transforming insights gathering, visual storytelling, and branding within digital marketing landscapes. Her work is key for understanding the subtle yet impactful shifts in how brands engage with modern, digitally-savvy audiences.