Stories that mention Jake Sorofman
Gartner asks: Is your brand too self-involved?
It’s time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.
Digital asset management: What’s old is new again
What’s old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.
Is your product the new form of marketing?
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.