Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?

For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?

The last decade has witnessed a rush on data. Every click, call, text, transaction — consumers provide vast amounts of data that could be used to create lasting value for brands and their customers.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 

Technology is growing more and more sophisticated with each passing year. However, as the metaverse begins to unfold, we're only just scratching the surface to leverage data in new and innovative ways. 

With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.

A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.