Billy Loizou stories
{"paragraphs"=>["
Billy Loizou is a writer who explores the intricacies of data-driven marketing and customer loyalty. His recent stories delve into the challenges and innovations within the retail and marketing sectors, particularly in the context of digital transformation and evolving customer expectations.
", "Through his articles, readers can gain insights into how businesses are adapting to changing privacy regulations and the importance of leveraging customer data to create effective loyalty programs. Loizou's perspective reflects a keen understanding of the interconnectedness of these themes, emphasizing a customer-centric approach in today's digital landscape.
", "Moreover, his coverage of trends in omnichannel marketing and the impact of the metaverse introduces readers to forward-thinking concepts that can inspire strategies for remaining competitive. By engaging with Loizou's work, marketers and business leaders alike can learn to navigate the complexities of consumer engagement in an increasingly data-conscious marketplace.
", "Ultimately, Billy Loizou's articles serve as a guide for anyone interested in harnessing the potential of customer data and loyalty strategies, highlighting both the opportunities and hurdles that businesses face in the modern economy.
"]}
Achieve True Personalisation with AI-Powered Customer Data Clouds
Last month
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data analytics
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digital transformation
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cx
AI-powered Customer Data Clouds are revolutionising personalisation, allowing brands to deliver tailored experiences at scale, transforming customer engagement.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
The Martech Weekly launches TMW 100 Innovation Awards 2024
Thu, 8th Aug 2024
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martech
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ai
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ethics
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
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cx
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data science
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martech
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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data analytics
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digital transformation
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martech
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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data analytics
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cx
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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data privacy
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cloud services
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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martech
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data privacy
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ecommerce
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
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data analytics
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digital transformation
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martech
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
Toyota dealer group Servco leverages Amperity’s CDP solution
Fri, 21st Apr 2023
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data analytics
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cx
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martech
Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.
Amperity makes two new appointments to bolster APAC presence
Thu, 9th Feb 2023
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data analytics
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cx
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martech
Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.
Is your dirty data messing with business productivity?
Thu, 19th Jan 2023
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data protection
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deloitte
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roi
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
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data analytics
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digital transformation
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bi
Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.
Is ‘dirty data’ damaging your business?
Tue, 11th Oct 2022
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crm
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data analytics
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martech
The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.
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Amperity appoints Billy Loizou as Asia Pacific area vice president
Fri, 26th Aug 2022
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data analytics
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martech
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cdp
Amperity expands into APAC market, appoints Billy Loizou as VP to lead sales and marketing efforts and help brands use customer data for growth.
Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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data privacy
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.