Surbhi Agarwal has been appointed as global marketing senior vice president.

"We are thrilled to bring Surbhi onboard at Yellow.ai as part of our executive team. This is a crucial appointment for us, at a time when we are sharpening our global strategy as a Total Experience (TX) solutions provider," Yellow.ai CEO and co-founder Raghu Ravinutala says.

"As we scale our operations and expand our capabilities, Surbhi's leadership will augment our efforts towards defining our brand and driving revenue.

"We look forward to her leadership and believe her experiences with global industry leaders will be invaluable as we grow across markets."

In this role, Agarwal will be managing all of the marketing initiatives for Yellow.ai across geographies to grow business in the US, Europe, Middle East, Africa, Asia and the Pacific regions.

Based out of the San Francisco bay area, she will be actively expanding the company's global footprint by building a highly impactful go-to-market team that would strengthen Yellow.ai's position in the market.

"Yellow.ai is at a pivotal point of entering new geographies with its proven product capabilities, making this a very exciting time to join the executive team," Agarwal says.

"With Yellow.ai's driven culture, differentiated offerings, leadership and market potential, I believe the company is strongly positioned to define and lead the Conversational AI space.

"I look forward to building the best-in-class marketing organisation at Yellow.ai to increase our market share and achieve new heights."