TREND Networks has promoted Dan Barrera, formerly Global Product Manager, to the newly created role of Director of Product Innovation and Tim Widdershoven, who has been with the company for eight years and was most recently Marketing Director, to International Sales Director.

“Instead of doing what everyone else is, we’re looking ahead to develop products with the features and functionalities that our customers may not even realise they need yet,” Barrera says.

“In my new position, I’ll have a strong focus on our product roadmap and on finding new ways to meet our customers’ requirements while providing better value.”

US-based Barrera will lead a team of product managers to continue to bring customer research into product innovation and develop new solutions. He will also work closely with the commercial team to help ensure products remain competitive, including defining special promotions, bundles, and kits.

Alongside this, Tim Widdershoven will now lead a team of International sales managers, with the goal of growing TREND Networks’ business in markets outside of North America and the DACH (Germany, Austria, Switzerland) region.

This includes supporting customers with events, training, demonstrations, trials, and onboarding, as well as close cooperation with distribution partners.

“I have the benefit of seeing the business from the marketing point of view, and the sales angle, which really helps me understand our customers’ perspectives and provide exactly what they need,” Widdershoven says.

“Since starting the role in September, it’s been great to spend time with so many customers in the field, demonstrating some of our focus products, such as LanTEK IV-S, SignalTEK 10G, and the FiberMASTER series.”

In his new role, he continues to work closely with the marketing team.

In addition, Abbi Norman, who has been with TREND Networks for three years, is now Global Marketing and Communications Manager.

With her team, she is focused on supporting product launches, digital marketing, social media, and working closely with local sales teams.