PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED, and professional TVs, announced the appointment of Kristen O'Connor as its new Sales Operations Manager for North America. This comes as the company celebrates International Women's Day, and as part of its recruitment drive to increase staff numbers by 50% in North America this year.

Kristen O'Connor is an experienced AV sales specialist with an established and highly respected career of twelve successful years, having held a series of leadership roles at some of the world's most established innovative technology companies. She will be based in Oregon and will report to Joe King, VP Hospitality at PPDS.

Kristen's role covers a broad range of responsibilities, including driving revenue, providing data-driven insights, pipeline development, management and forecasting, performance metric analysis, and sales process optimization. She will also provide sales data management, communication, and tools administration to ensure increased efficiency and productivity while improving the sales onboarding process and providing ongoing training on sales tools.

Kristen expressed her delight in joining PPDS, saying, "I am delighted to have joined PPDS and to be part of the company's journey as it continues to set a new benchmark for the pro AV industry, delivering truly world-leading, highly innovative solutions together with unrivaled customer support."

PPDS is excited to have Kristen onboard, adding greater specialist knowledge and expertise across all departments and for specific verticals. As the company continues to drive growth across its ever-evolving product and supporting solutions portfolio, Kristen will play a vital role in achieving its objectives.