Alison Maxson has been appointed as Senior Marketing Manager for North America and AVIXA Women's Council group leader. Maxson has more than 17 years of top-level B2B marketing and experience and is a strong advocate for promoting equality and gender diversity in the workplace. This includes co-founding the Orlando Group arm of the AVIXA Women's Council; a global community committed to supporting and empowering women who work in the AV industry. Based in Orlando, and reporting directly to Marketing Director at PPDS, Ron Cottaar, Alison will be responsible for strategising, coordinating and executing all PPDS marketing communications, channel and trade events in North America.

Her key objectives include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED and digital signage solutions across all core markets, including hospitality, retail, food and beverage, education, healthcare and corporate.