Data, insights and customer experience leader Sam Harris has been promoted to chief growth officer.

An integral member of the Fund's leadership team since 2015, Harris was appointed insights and customer experience head in 2019, where he helped transform the HESTA member experience using advanced business intelligence, analytics, and insights.

HESTA CEO Debby Blakey said she was thrilled Harris had accepted this important role to lead the growth team as the fund surges ahead with the implementation of its new three-year strategy.

"HESTA has begun a growth evolution, with Sam's appointment continuing to build our capabilities across the business to achieve strong member growth, delivering benefits of scale to members," Blakey says.

"With close to two decades in the super industry, Sam brings a wealth of experience to the chief growth officer position and has been influential in transforming our member experience, using member insights and segmentation to pave the way for strong member acquisition.

"I know he will bring the same insights-driven thinking to the CGO role and will lead our growth team to further enhance its capabilities and deepen relationships with our partners," Blakey adds.

"HESTA is undergoing an extraordinary period of growth and transformation, and I'm very excited to have this opportunity to work with the Growth team to continue enhancing our deep partnerships with the health and community services industry," Harris says.

"Our members are incredibly hard working and spend their lives caring for others so it's a real privilege to be able to give back by helping look after their retirement journey and improving their financial confidence."