Gallagher, a global security leader, has announced the appointment of Melissa Vidakovic as the new Marketing Director for the Americas. Melissa brings almost 20 years of experience in technology and software marketing to the role.
Prior to joining Gallagher, Melissa held the position of Director of Marketing in various brands, showcasing her marketing experience in both B2B and B2C sectors. She specializes in brand and product growth, strategy, and the "intersection between technology and the human experience."
Despite being new to the security industry, Melissa is excited to dive into the role and help Gallagher become the leader in security solutions. "I've spent the last 18 years helping technology and software organizations bring their stories to life and deliver their solutions to the market," she said.
Scott Elliott, the Executive Vice President for the Americas, welcomed Melissa with open arms, saying, "We're thrilled to have Melissa on board. In just a short time, she's already brought a bold, enthusiastic energy to the team, and I'm looking forward to counting her successes as she develops her new role."
Melissa, a certified yoga instructor, enjoys spending time outdoors with her family when she is not developing marketing strategies or teaching yoga. Based in Gallagher's Canton, Georgia, office, she will be responsible for marketing direction throughout North, Central, and South America. Melissa will be joining the Gallagher team at ISC West from March 29-31 and invites everyone to visit booth #18109 to learn more about the Gallagher brand.
In conclusion, Melissa's expertise in marketing technology and software will help Gallagher take the lead in security solutions. Her appointment has been met with enthusiasm and positivity from the company, and she is eager to establish herself in the new role.